Government Website Analytics: One Place to Manage All Your Data and Learn...
By Kumar Rachuri, Director of State and Local Government Solutions “You can’t manage what you can’t measure.” – Peter Drucker Today’s marketing geniuses ensure their most important decisions are...
View ArticleWhat’s Next for Your Government Website? Let A/B Testing Tell You.
By Kumar Rachuri, Director of State and Local Government Solutions Ever find yourself in a debate with a colleague over what banner will work best? Or what headline or button copy will be most...
View ArticleBuild More Trust with Citizens Through Personalized Messaging
Government agencies have the unique challenge of serving what can seem like countless citizens. These citizens are incredibly diverse, and come to government websites for various reasons. That’s why...
View ArticleGovernment Websites Can Better Serve Citizens with These 3 Marketing Tools in...
2018 will be the year of personalization and connection. Citizens are paying more attention to their government. They crave direct communication and a feeling of understanding from the organizations...
View ArticleNew Governing Institute Study: The Future is Here and It’s Online
In a new study released this month, Governing Institute evaluated how effectively states use digital platforms. The study measured digital maturity levels across three parameters – usability,...
View ArticleAdobe Works with the State of Arizona to Make Child Support Services More...
At the end of 2015, the Division of Child Support Services (DCSS) in the Arizona Department of Economic Security recognized the need to change the way they handled documents, received payments, and...
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